Once upon a time, before i came to thinking of making a company, I began making products for myself. Why is simple – I was exasperated, fed up at not finding what I needed!
I needed natural products that worked. There were a few safe or more-safe-than-usual products out there. And don’t get me wrong – safety was important to me.
But safety was not all I wanted. Not by itself. I was looking for health and beauty.
Safety and results.
I would try what was available. I trusted at first – what was at the health food store, what department stores offered.
I forked out for, well, to name some names, Erno Lazlo, Chanel, Clarins, Aubrey, Rachel Perry, La Mer… I spent real money on skin care – which I was assured worked miracles.
I wasn’t a mess either. But if no one else noticed (and I think people close to me may have noticed slightly and if so, were being tactfully quiet)…if no one else saw it, I did. I noticed.
I saw imperfections and aging. And it wasn’t getting better. Time was taking its toll.
So what! I’ll tell you so what. When you feel young, optimistic, and energetic but you don’t look it so much anymore…it’s more upsetting than you might have thought it would be. Back when your skin was pretty flawless, you could be philosophical, right?
I think most of us feel young. And then something about the body tells us, no, we’re not as young as we feel we are. Not anymore.
It’s a hard pill to swallow. Know what I mean?
I have a theory about that.
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Aging – it feels wrong! It doesn’t match our minds, our feelings, what we want. nIt doesn’t match who we are, in that we are spiritual in true nature. So decaying health and beauty don’t feel right. Not to me.
And then (I speak of women here but men, apply this to yourselves) we have husbands or boyfriends.
I love to look good for my sweetie pie. I know that he wants (whatever he might say, cuz he doesn’t want me worrying about it), he wants to be pleased, attracted, and perhaps to feel young himself when he looks at me.
I felt the cosmetic industry had betrayed me. I thought to myself despondently, I’ve been scammed. We’ve been scammed.
And they’ve gotta know.
That “give-it-up, Evan” thought was slipping into my mind: I’ll just settle for “aging gracefully.”
Still I knew, knew, KNEW that there had to be solutions! But where?
AND THEN…I was told I needed dental surgery (supposedly) and out of necessity, since I knew herbal healing, I made a solution and it kept me from surgery. Happy and proud of myself, you bet!
The next thing to embark upon was salvaging my face. I made The Perfect Rose, DreamSoap, La Creme de la Creme in succession.
And..EG was born.